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Microsoft Office. Brochures are a powerful tool for spreading awareness of your business or event, and educating potential customers about your product. Though relatively small, their format naturally allows for conveying multiple points of information for many occasions, whether advertising your business services or promoting a charity event or school play. This post will guide you through the key elements of brochure design, and how to make a brochure in Microsoft Word , step by step.
Use contrast, such as combining light and dark colors, to call attention to the most important elements of the brochure. Changing the font is another way to add contrast. As a general rule, avoid using more than two typefaces. Instead, change the font in other ways, such as making it bold, larger or adding italics.
Avoid clutter in your design. Every image, button, logo or group of text should have space around it. It will be easier to create this white space if you limit the number of elements you are attempting to include.
Select one or two high quality images, rather than including all of the imagery you have. Stick to the most important talking points and leave out the rest. Or you can simply turn a video into a gif so as to create motion in your design. Keep your copy short and concise. Try to keep headers and subheads to brief phrases.
Summarize longer pieces of text and make it scannable by incorporating bullet points, numbering or bolding main points. Use a simple font that is easy to read. When adding copy to your design, pay attention to any widows or orphans. These occur when a single word or sentence falls on a separate column or page then the rest of the text.
Create alignment by placing images and text in-line with each other. For example, you may choose to right align the front cover of the brochure and left-align the inside. It should pop up as a right sidebar. Use the offset tools to move the image within the shape frame. Then replace content elements.
In each text box, copy and paste or type the text you want in the boxes. Note that you can change the size of text elements, font, or color in the way you typically would using tools from the Home menu in Microsoft Word. Make sure to replace every blank shape frame and placeholder text element in the document or delete unused elements.
It is recommended to actually create a copy of the template to work on. That way if you need to go back to the original to look at something or copy an element you can.
Once you are finished, you should think about what format you need the brochure in for sharing. Will it be printed or shared digitally? Select an option for saving for better digital publication or print publication and click Export. A template makes this process fairly easy. The hardest part might be choosing from all the designs Envato Elements has to offer. Make sure to look for a template that includes a Microsoft Word download file. When it comes to picking a template, look for something that has a style similar to your content and that seems to use about the same volume of content as you plan to include.
This will make creating the brochure that much easier.
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